Saving Your Own Skin Cosmetics With Sun Protection: The Latest Wrinkle in Beauty Products

There is a tendency in our society to disassociate beauty and brains. However, cosmetic companies are working to change that perception. Now that they are incorporating sunscreens into everything from moisturizers to lipsticks, makeup has become an intelligent choice.

With sun exposure causing 80 per cent of visible aging (as opposed to chronological aging), cosmetics with sun protection makes perfect sense. As well, skin cancer – the most common form of cancer in Canada has more than doubled over the past 10 years, and continues to rise. Add to the bad news, the depleting ozone layer, which provides less protection against the sun’s rays, and there’s all the more reason to save your own skin.

Dr. Lynn From, head of dermatology at Women’s College Hospital in Toronto, believes the move to protective beauty is a good idea. “It introduces sunscreen as a part of a woman’s daily routine.”

From suggests applying a moisturizer with sunscreen to the neck and the back of hands, forgotten areas that usually receive more sun damage than the face. She also recommends choosing cosmetics incorporating a broad- spectrum sunscreen (protecting against both UVA and UVB rays), with a sun- protection factor (SPF) of 15 or higher.

However, locating an SPF rating on a cosmetic label is not always an easy task. Beauty products, unlike drug products, are not required to list ingredients or claim a sun-protection factor.

But that’s changing. By April 2011, Health and Welfare Canada will require testing of any product claiming to offer sun protection. According to spokesperson JoAnne Ford, “any sun protection claim will be considered a drug claim. The ultimate goal (of the new policy) is to give the consumer adequate information. At the moment, labels may seem misleading or confusing.”

This is certainly true. There are labels with and without government approval, claims of sun protection without SPF ratings, and SPF ratings on imported goods which may be misleading because European and North American SPF ratings use different standards. Until next April, when the new ruling and products’ revised labeling will take effect, Ford suggests choosing products that have already been reviewed. Check labels for a DIN (drug identification number) or GP (general product) number, signifying government approval.

If your preferred beauty product has not yet been approved, or provides less protection than you require, there is the option of using it in conjunction with a regular sunscreen. Apply a regular sunscreen first, under moisturizer and makeup. Sunscreens must be absorbed directly into the skin to ensure effectiveness. For this reason, From suggests applying all sunscreen products at least 30 minutes before going out into the sun. It used to be said that beauty is only skin deep. Now, not only are women and cosmetic companies believing it, they’re taking it seriously.

Ten Products to Stock in Your General Retail Store

General retail store owners have to find quality products in order to successfully stock their retail store. As a general retailer, there are several quality products you can purchase in order to stock your store. Firstly, make sure that you have a variety of retail products to sell in your store so that customers find what they are looking for. Therefore, you will need to find a local wholesaler who has a website that allows you to view their catalogue online. Then you should be able to get your stock items available at the best cost.

1. Toiletries are a necessary item to stock. The Always Maxi pads 4 pack is an essential item that you should stock in your general retail store. In addition, it is good to have a variety of sanitary pads especially different sizes.

2. Joko Tea Bags is a well-liked brand worldwide and you can find these at your local general wholesaler as well. Your retail store should have diverse options of tea bags available for your customer so you need to find quality teas to stock on your shelves.

3. Omo and Sunlight washing powders are popular washing powder brands that are affordable to the public. Everyone has to wash their clothing. Sometimes they may run out of washing powder and need to quickly run to their nearest retailer to get this household product.

4. Sunlight washing powder is another great item. This washing powder is gentle on the hands and generally suitable for hand wash items such as underwear and baby clothing.

5. Minora disposable razors are another valuable item to stock in your store. Many people who go on vacation tend to forget their razors, thus a disposable razor is an ideal pick for your store.

6. Indian food is enjoyed worldwide as are Rajah Indian spices. Keeping stock of a variety of Indian spices will keep your customers coming back for more. Here is a quick tip: stock these spices in large packs for economy and affordability for the customer.

7. Lennon Jamaikagemmer is another popular item amongst housewives and mothers that you can stock in your store.

8. Nivea antiperspirant is a hygiene product that is favoured by many customers for its quality and antiperspirant reliability.

9. Tastic rice is a quality brand that is trusted by many households. So if you are not keeping this product on your shelves, you could be missing out on sales.

10. People always need general retail products like shampoos and hair products. Products like the Dark and Lovely range are some of the items you can stock up on. In addition, these have a long shelf life so you can buy them in bulk and save on the unit costs. Then you can pass this saving onto your customers who will keep coming back to your store because of good prices.

Make sure that you purchase these items, in bulk wherever possible, so that you can ensure that customers return to your store regularly.

How Can Cloud Computing Improve Productivity?

Productivity in the workplace is a very delicate topic for which there are several schools of thought. Some people tend to think that only intrusive micro-management is the only way to boost productivity while others might be more inclined to take a more delicate approach by offering incentives.

Regardless of the exact approach you or your company takes to stimulate productivity, you must not forget about the role that technology can play in assisting daily operations. For instance, it could be said that an organization’s IT assets and resources play an integral role in either aiding or inhibiting productivity. This is largely because it is through IT that all inter-office communications, file sharing, information logging, data storage, and collaborative efforts are generally organized. Since cloud computing is more or less replacing / modifying traditional IT and incorporates emerging technologies, it might be a good idea to explore the ways in which it can help to boost general productivity.

There are essentially three ways that cloud computing (or any type of IT for that matter) can impact productivity.

Utilizing known and emerging technologies
Encouraging employee growth
Improving communications

What makes cloud computing a more ideal candidate (as opposed to traditional IT) for addressing these three areas of concern is actually the technology that’s driving it. For example, Cloud computing can make use of virtually any type of application or software; an app can be packaged along with other programs and processes and then easily duplicated and copied.

In a traditional IT setup, a packaged set of processes is not so easily transferred among individual users, not only does this slow down the individual(s) performing work, it creates more redundant-style labor for IT as well. In other words, through cloud computing you can more easily create your own software-based solutions and deploy them instantly to as many users as needed. Likewise, there are a dizzying number of individual cloud-based services (email, online storage, and online file transfer) which can be leveraged nearly instantly to provide employees with on-the-spot solutions, thereby eliminating searching and downtime.

Also, by granting personnel access to a library of specific software products and solutions, you are giving them a deeper sense of responsibility and creative leeway to do their work. Protocols are great and often extremely necessary to facilitate any type of organized work, but it’s often impossible or unwieldy to provide your employees with an “A to B” goal and then limit their options for completing the task.

Quite simply, through cloud computing, a number of different pathways to completion of any particular task might open up. This freedom of choice creates and fosters a greater sense of desire from employees because they are given the opportunity to creatively address whatever work they are doing. Another fringe benefit of this is that more creative (or brilliant) solutions can be devised. As the old saying goes, “two heads are better than one”. If you have all of your employees actively searching for quicker, more efficient solutions to ongoing problems / work / duties (as opposed to simply following orders), you’re going to end up with increased productivity.

In terms of improving communications, cloud computing cannot be matched by traditional IT. In the same way that web tools, apps, and communication interfaces can improve connectivity, so too can cloud computing. Additionally, any type of web service, app, or software can be repacked or deployed on a cloud. This means that you can have a much cleaner interface for users with a greater number of individual points of communication. For instance, through cloud computing it would be possible for an organization to establish an in-house video messaging / conferencing service which might greatly improve inter-departmental communications and relations.

However, the use of cloud computing technologies will require the effort and understanding of your IT department personnel. If your business has yet to begin exploring this facet of IT preparedness you should know that now is a great time to do so. Currently, you can have an entire IT department certified or trained in one or multiple cloud computing disciplines at group discount rates. Moreover, since cloud computing certification can be delivered via the internet (e-learning), your IT employees will be able to engage in mobile learning.

To simply say that cloud computing can increase productivity in the workplace is a bit of an understatement. The truth is, cloud computing can effectively redesign the way your business approaches and accomplishes the work it performs on a daily basis. In this way, cloud computing is less a means to improving productivity and more of a comprehensive infrastructure which allows for the increased streamlining of inter-office activities.

How Albert Sloan’s Product Strategy Of 1923 Overtook The Model T

Using the Social Media of the day, Albert Sloan’s product strategy of 1923 overtook the Model T. This is a bench mark marketing strategy. This was the beginning of conventional, modern marketing strategy. After this campaign, marketers understood how important conventional marketing was in branding a product.

In 1923, for the first time, targeting, segmenting, and differentiation were used to brand a product. Albert Sloan was an executive at General Motors for forty years. Mr. Sloan has much to teach contemporary social media marketers because he understood how to integrate social media into his marketing strategy.

When Mr. Sloan first took the leadership of General Motors in 1920, he was faced with a daunting task. At this time, the Ford Model T dominated the automobile market. The numbers were staggering. The Model T controlled 60% of the market. General Motors only had 12%. To overcome this, Mr. Sloan used social media to create a brand. Remember, social Media is a conversation between two friends—the consumer and the brand. This is what Mr. Sloan did.

He toured the country and spoke to American consumers. He conversed with them. This is a benchmark for what modern marketers should do today. This engagement with consumers allowed Mr. Sloan to detect how the car market was changing. This is a benchmark that contemporary marketers should follow as they use social media. To effectively brand products, the brands have to relate to the people in the markets.

The thing to learn from Mr. Sloan is this. In our contemporary markets, because there are so many products and so much information, the markets evolve quickly. This is why social media platforms are such a great tool. By listening to customers, you know just when game changing factors have occurred that change the entire nature of a market.

Through customer engagement, Mr. Sloan understood some very important details. America now, in 1923, had a middle class, with disposal income. Americans had more money available to them to purchase cars. They needed a car, as Mr. Ford had discovered in 1908, but they needed a car that was easy to drive, enjoyable to ride in, and easy to fix when it broke down. Mr. Sloan realized that product quality was a key factor in purchasing a car. Low price was no longer the key, deciding factor in purchasing a car.

A critical factor that Mr. Sloan realized about the American society was that people use their cars to define their state in life for everyone else to see. If people were rich and successful, they wanted to drive a car that reflected that. People wanted variety in their cars. They wanted more than just a black car. Armed with this information, Mr. Sloan realized that the Model T, even though it seemed to have an insurmountable market share, was a very venerable car.

Mr. Sloan began to target, segment, and differentiate the car market. He began to brand General Motor cars. In 1923, a group of factors came together at one time which created a good brand for General Motors. The man who led General Motors before Mr. Sloan, Billy Durant left Mr. Sloan in a good position. Mr. Durant was a man ahead of his time. Mr. Durant gave Alfred many assets in confronting Ford. The market was now evolving to GM’s favor. General Motor’s cars now had technology that the average customer wanted. The self starter was developed in 1913. Ford only could start with a hand crank, a very hard and dangerous act. Over the years, Billy Durand bought a lot of different brands, and put them under GM’s umbrella. It times past, they couldn’t compete with the Model T on an individual basis. The market wasn’t ready in 1908. The market had evolved.In 1923,people wanted variety.

The GM lineup had Chevrolet as the entry level vehicle. This was the low cost car to compete with the Model T. People progress through life with better jobs, and better incomes. General Motors’ product lineup, allowed people to reflect that. The next step after Chevy, was the Pontiac, which were for people who weren’t entry level, but were lower-middle class. For people on a career roll, but not truly top level, the Oldsmobile was the choice. For people getting work promotions, there was the Buick. For those who made it, there was the Cadillac.

The strength of Sloan’s strategy is that he had a car for every niche. He had cars of quality. People were now willing and able to pay a little more for quality. Ford had one car for everyone—and this is what killed the Model T. A rich successful man will not buy a Model T. He wants to communicate his success. He will buy a Cadillac and pay extra for the chance to proclaim his life success.

Sloan created a strategy that the Model T had no answer for. Because of an emphasis on quality, GM could compete against Ford, and charge a premium. General Motors could now compete in both the high and low end, and make a lot of money each area. Sloan’s product strategy allowed him to create a brand in each market segment, and still make premium amounts of money. This was all created because Sloan knew how to use the social media of the day.