How Can Cloud Computing Improve Productivity?

Productivity in the workplace is a very delicate topic for which there are several schools of thought. Some people tend to think that only intrusive micro-management is the only way to boost productivity while others might be more inclined to take a more delicate approach by offering incentives.

Regardless of the exact approach you or your company takes to stimulate productivity, you must not forget about the role that technology can play in assisting daily operations. For instance, it could be said that an organization’s IT assets and resources play an integral role in either aiding or inhibiting productivity. This is largely because it is through IT that all inter-office communications, file sharing, information logging, data storage, and collaborative efforts are generally organized. Since cloud computing is more or less replacing / modifying traditional IT and incorporates emerging technologies, it might be a good idea to explore the ways in which it can help to boost general productivity.

There are essentially three ways that cloud computing (or any type of IT for that matter) can impact productivity.

Utilizing known and emerging technologies
Encouraging employee growth
Improving communications

What makes cloud computing a more ideal candidate (as opposed to traditional IT) for addressing these three areas of concern is actually the technology that’s driving it. For example, Cloud computing can make use of virtually any type of application or software; an app can be packaged along with other programs and processes and then easily duplicated and copied.

In a traditional IT setup, a packaged set of processes is not so easily transferred among individual users, not only does this slow down the individual(s) performing work, it creates more redundant-style labor for IT as well. In other words, through cloud computing you can more easily create your own software-based solutions and deploy them instantly to as many users as needed. Likewise, there are a dizzying number of individual cloud-based services (email, online storage, and online file transfer) which can be leveraged nearly instantly to provide employees with on-the-spot solutions, thereby eliminating searching and downtime.

Also, by granting personnel access to a library of specific software products and solutions, you are giving them a deeper sense of responsibility and creative leeway to do their work. Protocols are great and often extremely necessary to facilitate any type of organized work, but it’s often impossible or unwieldy to provide your employees with an “A to B” goal and then limit their options for completing the task.

Quite simply, through cloud computing, a number of different pathways to completion of any particular task might open up. This freedom of choice creates and fosters a greater sense of desire from employees because they are given the opportunity to creatively address whatever work they are doing. Another fringe benefit of this is that more creative (or brilliant) solutions can be devised. As the old saying goes, “two heads are better than one”. If you have all of your employees actively searching for quicker, more efficient solutions to ongoing problems / work / duties (as opposed to simply following orders), you’re going to end up with increased productivity.

In terms of improving communications, cloud computing cannot be matched by traditional IT. In the same way that web tools, apps, and communication interfaces can improve connectivity, so too can cloud computing. Additionally, any type of web service, app, or software can be repacked or deployed on a cloud. This means that you can have a much cleaner interface for users with a greater number of individual points of communication. For instance, through cloud computing it would be possible for an organization to establish an in-house video messaging / conferencing service which might greatly improve inter-departmental communications and relations.

However, the use of cloud computing technologies will require the effort and understanding of your IT department personnel. If your business has yet to begin exploring this facet of IT preparedness you should know that now is a great time to do so. Currently, you can have an entire IT department certified or trained in one or multiple cloud computing disciplines at group discount rates. Moreover, since cloud computing certification can be delivered via the internet (e-learning), your IT employees will be able to engage in mobile learning.

To simply say that cloud computing can increase productivity in the workplace is a bit of an understatement. The truth is, cloud computing can effectively redesign the way your business approaches and accomplishes the work it performs on a daily basis. In this way, cloud computing is less a means to improving productivity and more of a comprehensive infrastructure which allows for the increased streamlining of inter-office activities.

How Albert Sloan’s Product Strategy Of 1923 Overtook The Model T

Using the Social Media of the day, Albert Sloan’s product strategy of 1923 overtook the Model T. This is a bench mark marketing strategy. This was the beginning of conventional, modern marketing strategy. After this campaign, marketers understood how important conventional marketing was in branding a product.

In 1923, for the first time, targeting, segmenting, and differentiation were used to brand a product. Albert Sloan was an executive at General Motors for forty years. Mr. Sloan has much to teach contemporary social media marketers because he understood how to integrate social media into his marketing strategy.

When Mr. Sloan first took the leadership of General Motors in 1920, he was faced with a daunting task. At this time, the Ford Model T dominated the automobile market. The numbers were staggering. The Model T controlled 60% of the market. General Motors only had 12%. To overcome this, Mr. Sloan used social media to create a brand. Remember, social Media is a conversation between two friends—the consumer and the brand. This is what Mr. Sloan did.

He toured the country and spoke to American consumers. He conversed with them. This is a benchmark for what modern marketers should do today. This engagement with consumers allowed Mr. Sloan to detect how the car market was changing. This is a benchmark that contemporary marketers should follow as they use social media. To effectively brand products, the brands have to relate to the people in the markets.

The thing to learn from Mr. Sloan is this. In our contemporary markets, because there are so many products and so much information, the markets evolve quickly. This is why social media platforms are such a great tool. By listening to customers, you know just when game changing factors have occurred that change the entire nature of a market.

Through customer engagement, Mr. Sloan understood some very important details. America now, in 1923, had a middle class, with disposal income. Americans had more money available to them to purchase cars. They needed a car, as Mr. Ford had discovered in 1908, but they needed a car that was easy to drive, enjoyable to ride in, and easy to fix when it broke down. Mr. Sloan realized that product quality was a key factor in purchasing a car. Low price was no longer the key, deciding factor in purchasing a car.

A critical factor that Mr. Sloan realized about the American society was that people use their cars to define their state in life for everyone else to see. If people were rich and successful, they wanted to drive a car that reflected that. People wanted variety in their cars. They wanted more than just a black car. Armed with this information, Mr. Sloan realized that the Model T, even though it seemed to have an insurmountable market share, was a very venerable car.

Mr. Sloan began to target, segment, and differentiate the car market. He began to brand General Motor cars. In 1923, a group of factors came together at one time which created a good brand for General Motors. The man who led General Motors before Mr. Sloan, Billy Durant left Mr. Sloan in a good position. Mr. Durant was a man ahead of his time. Mr. Durant gave Alfred many assets in confronting Ford. The market was now evolving to GM’s favor. General Motor’s cars now had technology that the average customer wanted. The self starter was developed in 1913. Ford only could start with a hand crank, a very hard and dangerous act. Over the years, Billy Durand bought a lot of different brands, and put them under GM’s umbrella. It times past, they couldn’t compete with the Model T on an individual basis. The market wasn’t ready in 1908. The market had evolved.In 1923,people wanted variety.

The GM lineup had Chevrolet as the entry level vehicle. This was the low cost car to compete with the Model T. People progress through life with better jobs, and better incomes. General Motors’ product lineup, allowed people to reflect that. The next step after Chevy, was the Pontiac, which were for people who weren’t entry level, but were lower-middle class. For people on a career roll, but not truly top level, the Oldsmobile was the choice. For people getting work promotions, there was the Buick. For those who made it, there was the Cadillac.

The strength of Sloan’s strategy is that he had a car for every niche. He had cars of quality. People were now willing and able to pay a little more for quality. Ford had one car for everyone—and this is what killed the Model T. A rich successful man will not buy a Model T. He wants to communicate his success. He will buy a Cadillac and pay extra for the chance to proclaim his life success.

Sloan created a strategy that the Model T had no answer for. Because of an emphasis on quality, GM could compete against Ford, and charge a premium. General Motors could now compete in both the high and low end, and make a lot of money each area. Sloan’s product strategy allowed him to create a brand in each market segment, and still make premium amounts of money. This was all created because Sloan knew how to use the social media of the day.

Introduce Yourself to Your Product

Think for a moment, who is your competition? You are selling to people who can choose from a large number of sites selling the same thing.

If your attitude is, as long as you advertise it is not necessary for you to understand the features of the product you are selling. After all people go to your website and can see your product. Why would you need to know all about the merchandise. This attitude needs to change if you want to be in business. People want to know that you understand the features of the product and can help them if it becomes necessary. They are more likely to buy when they know there are people they can talk to, That gives them confidence.

To instill even more confidence is to have guarantees for your product. Use well known companies to back your business practices. Having the BBB logo on your website creates a site people feel secure buying products.

When shopping for price people shop at the local Walmart or KMart stores. They may buy clothes or pots and pans. Although people know that they could get a better deal on speakers and other electronics, they shop at specialty stores. The price is twice as much but they have good customer knowledge and people know it. There customer service is specialized to their specific product. Which the discount stores can’t do because they have a generalized product line.

Stand above the competition. Become an authority. Be someone your customers can go to
for advise. Marketing needs to go hand in hand with product knowledge.

General Guidelines For Selecting a Brown Leather Office Chair

Ever experienced a severe backache while trying to beat a work deadline? Surely, it would always be one of the perennial complaints of office employees. Backache strikes most when workloads start to pile up and you’re stuck to staying at your desk, trying to finish the research assignments your boss have generously given you. And while a great number of professionals believe that backaches are caused by stress, there’s a much more apparent source that most professionals fail to recognize: the office chair they are using.

Yes, the office chair you are using might be the culprit, the very reason for your backache. You do most of your tasks at your desk, sitting on your office chair. So it is just but fair to ensure that your desk chair provides utmost comfort that you need to get through a long working day. Simply put, it should be your comfort zone in the office, where you can accomplish your work and appreciate sitting down to any tasks at hand.

And what could be better than having to sit, relax and enjoy working in the comfort of a brown leather office chair? With its ergonomic design, one would surely cease having pet peeves over severe back ache every now and then and solely focus on accomplishing his or her tasks instead.

But one might ask, why a brown leather office chair? Brown because this shade practically matches any office interior (especially those with wooden designs) while giving a lighter and warmer effect than the shade of black. And leather, because as we all know, tops as the best material for chairs.

A brown office leather chair comes in variety of sizes, styles, and designs made available in the market. However, the following are some of general product details which can be used when looking for a brown leather office chair:

– Back rest/Back pad with reclining function
– Gas lift seat height adjustment
– Capped and adjustable arm rest
– Chair wheels ready to roll to allow flexible mobility

In sum, your office chair should not be a cause to damage your posture nor impede you from impressing your boss for submitting a well done research project. It should not ruin your mood and affect your professional relationships with your colleagues. Rather, your desk chair should be your faithful support for you to accomplish your office task, even ahead of time. It should provide comfort and relaxation you need to keep you upbeat even after a long working day. And since your office chair affects your work performance and your work attitude in general, the comfort of a brown office leather chair might be all that what it takes to get the promotion you’ve been waiting for.