MLM Training – Lead with the Business or the Product? – Here’s What Gets the Best Result

This MLM training article reveals the answer to a common network marketing question: Do you lead with the business, the product, or both at the same time? When building your MLM business it depends on what your prospect has told you what they are interested in. Read on as I clarify these steps and how to find out exactly what will motivate your prospect.

Duane sent in this question:

“I had a chance to review Brilliant Compensation again and found the reference where Tim is talking about ‘How Sales Volume Moves’ using three gears to illustrate (Exploratory, Wholesale Consumption, and Retail). Under retail, he states “Also, another way I retail products is I show someone the business and the products and that person may say to me ‘I’m not interested in the business right now but I am interested in the product(s).’ Clearly Brilliant Compensation predates Professional Inviter where Tim states that you present either the business or the product but not both. So I’m curious as to why the change?”

Thanks for asking this question Duane–it gives me a chance to clarify this important issue.

As a rule, when explaining my MLM business I do not go into detail about the product. However, on occasion it’s somewhat impossible to explain the business to some people without explaining the product to them.

Meaning, some people are “product” people that believe that nothing else matters other than the product. This would be contrasted to someone who believes that the most important thing in selecting a business is that the company is going to stay in business long term–or the product is in front of large trends, etc.

I found when selling skin care in particular, the comment, “If I like it, then I can sell it” came up. Therefore the prospect needed to try the products and like (love) them before they would feel right about joining the business.

Some of those ended up being customers but not doing the business. So I have gotten some customers this way–not a lot–but some.

In weight management, I’ve heard similar comments like, “If I get results, then I can sell it.”

In these cases, during the explanation of how to achieve their needs/wants/don’t-wants, if one of these types of comments are made–go ahead and explain the product–but do so without using big words or slang words the prospect doesn’t understand. And, I prefer to keep the specifics of the product out of the explanation and only explain the general product category.

In summary, here is an MLM training nugget you should follow:

1. Greet prospect

2. Qualify–find out what they need/want or don’t want.

3. Invite them to look at something that will help them achieve step 2.

4. Handle any questions or objections

5. Close to action

6. Follow up/follow through. In the follow through step if they say something like, “I have to believe in the product…” Reply, “I respect that! So let’s get you some products to try.”

If they don’t say something like that, you should suggest it. That’s what leads you to getting them the product.

In Professional Inviter, when I say, “Present either your MLM business or the product but not both,” what I mean there is, when trying to get a customer don’t explain the product and then say, “…you can make money doing this.”

I’ve seen this kill the product sale because you’ve now introduced a LARGE thing for them to decide–THAT THEY NEVER ASKED FOR!

When you were first doing the Inviting Formula (the six steps above) and they stated they wanted to; “have better skin,” or “lose fat,”–that has nothing to do with making money–then you shouldn’t bring it up.

But, if while doing the Inviting Formula they say, “I want to make more money” and during the discussion they say, “I have to believe in the product”, then you help them get the product.

The bottom line to all of this, is that you must be very aware of what your prospect really needs and wants. I don’t recommend that you always present both the MLM business and product at the same time. The guidelines I shared above are the only times I will include both product and business in the same conversation.

The key is to only talk about and present what your prospect specifically needs and wants. Then, you show them how your MLM business or product will help them achieve it…and that’s exactly (and the only thing) you present.

Tips to Boost Efficiency and Productivity

From ‘7 Habits of Most Effective People’, a best-selling book by the influential and popular author Stephen Covey, came different principles leading to effectiveness from satisfying and high work performance. After the principles were introduced, the sector of human resources has never been as before again. It now has working frameworks and principles that provide guide for employees striving to increase productivity and do better outside and within the workplace.

The focus should be taken into account the second principle of Most Effective People, structured under highly publicized book of Covey. This principle advised “start initiatives with end results in mind”. You can easily infer that this statement is intended for convincing people to be more productive and be results-oriented as well. Looking into the statement’s essence would point to this direction definitely.

This second habit for most effective people is based mainly on the premise that initiatives could be divided into 2 groups: the first (the people conceived in mind) and second (people initiatives done over action). Many experts argue that many aggressive efforts fail due to failure on the way of thinking. Therefore, human resources personnel as well as corporate managements often strive for setting a mindset on staff and employees which can lead to the achievement of the objectives and general productivity.

The most effective and convenient measure to “start initiatives with ends results in mind” is to formulate initially a statement of working personal mission. This statement would have people formulate ways and set goals on how these goals would be achieved. This is a common activity of most organized people.

You will become more pro-active if you set a goal. Eventually you would see you are becoming more organized because your ideals and thoughts are more oriented to achieve goals that you or your employer might have set. Having a statement of personal mission, you would realize that your mindset and actions are regulated for taking the direction leading to success and productivity.

As setting your targets and goals, it is so imperative that you should identify the center of life in which inspiration, guidance, power, wisdom and security can be sourced out. In order to find this from a personal level, at first you have to know yourself and set your priority in life. As doing this, you will realize that you are centered on a specific factor, which can be about power, money, self, work, possession, pleasure, spouse, family or business. If you know yourself and can know what your principal target and priority is. If you are setting goals for your initiatives, you should determine what center of your priority is.

After you have set your goals, you will realize that you are smooth-sailing to making efforts and endeavors that obviously and clearly lead to the achievement of your goal. Therefore, the second principle of Covey is a need to management and personal level. It is helpful on the personal basis in case you use this to increase productivity and improve performance.

Should Shoppers Buy Their Health and Beauty Products Online?

The internet has revolutionised the way people shop, the convenience that people have with being able to choose a time suited to them to shop for their essentials has reached a point where many people don’t even consider going to their local high street for their shopping. If those people choose to shop at 3am in the morning that’s fine for the web site, unlike a staffed shop, it never sleeps.

The question is whether buying general products online is fine for all consumers. For people simply browsing for a new item then online shopping can take some getting used to. The casual walk around a shop, passively picking up items, is not an experience that is simple or easy to simulate online. If the site does not completely display the details about the product that the shopper is after then it can be very difficult to find that information out. They will sometimes have to try another site on the off chance that they will have the section of information the consumer requires. In a shop, the customer can just pick up the product and read the manufactures description on the back, perhaps even asking a member of staff for some advice from the health and beauty retailer. This interaction with others is a key difference with online shopping, although some ecommerce sites now try and supply an interactive chat service for people wanting to talk to a real person.

Perhaps it is the thought that their goods will not turn up properly and promptly that stops some from venturing into the exciting world of online shopping. One of the key points to keep in mind is that the shopper should be aware who they are buying products from; if they stay with ‘big brand’ retailers then there is generally nothing to worry about. The payment processes will be secure and the products, for example perfume or aftershave, will be as described. If the user chooses to buy from an unknown source or perhaps even a private individual selling through another site then the goods quality, or even existence, cannot be easily verified.

Consumers seem to be moving online for many parts of their life, the convenience of being able to order a new cooker while travelling on the train, or do the ‘weekly shop’ while sat at their desk during their lunch break is an extremely temping one. But consumers looking for health and beauty products online should know that there are many deals to be had.

Display Stands – An Inexpensive Way to Promote Your Products

An interesting and inexpensive way to attract and hold the interest of potential customers is an attractive display stand. Attractively displayed products are the first line of promotion when the customer walks into your shop or may be even before that. Many varieties of such stands are available to suit the needs and budgets of every business.

Those kinds of displays are an integral part of shops and trade show exhibits. A well designed and attractive they not only enhance the shopping experience but also make it easier to bring in potential customers. In fact this is the one thing that differentiates real shopping from online shopping.

A shopkeeper may decide to use simple display stands or even opt for elaborate ones. It is common place to opt for highly decorative and attractive displays on special occasions. The one thing that needs to be kept in mind is that the display should not distract from the displayed. A display stand is supposed to bring the product to the fore and not overshadow it.

Different types of stands can be used to display the products around the shop available in many styles sizes and shapes; they should not hinder the visual appeal of the products. When used creatively display stands can position the product uniquely. This does not mean that you can not opt for a fancy display, but it should be kept to the minimum.

These stands can be bought off the shelf or made to order. You can choose the design, material, color and even texture to suit your products. Different styles of stands are essential for different products. A jewellery shop cannot possibly use stands that are used by a shoe shop. They have to be customized to be able to display the chosen product with maximum advantage.

It is essential to choose stands that are durable as they are expected to last for years. Most businesses can not afford to change them frequently. This may not be the case for big businesses or chain stores. Consider your budget before you choose your stands. They can be inexpensive and yet very practical.

Since space is always at a premium a display stand should be able to make optimum use of it, so that maximum products may be displayed in an uncluttered and attractive manner.

The display stand should suit the nature of your business. You may want stands that allow easy access to the products or ones that hinder it. Shops selling general products like books, toys, groceries, household items etc. need display stands that let the customer handle the product personally whereas this may not be advisable for shops selling expensive items like jewelry and curios.